{"id":2945,"date":"2014-10-08T10:27:50","date_gmt":"2014-10-08T10:27:50","guid":{"rendered":"https:\/\/www.thewebkitchen.co.uk\/?page_id=2945"},"modified":"2024-12-17T17:49:16","modified_gmt":"2024-12-17T17:49:16","slug":"branding-and-corporate-identity","status":"publish","type":"page","link":"https:\/\/www.thewebkitchen.co.uk\/services\/branding-and-corporate-identity\/","title":{"rendered":"Branding &#038; Corporate Identity"},"content":{"rendered":"<p class=\"intro\">The first step of any visual identity project is to understand the authentic character of the organisation in question. Is it modern or traditional? Established or disruptive? Formal or informal? Well understood or misperceived?<\/p>\n<p>We carry out this analysis for every project we take on in order to understand our client and their industry. We then examine their existing visual identity and consider whether it accurately reflects the organisation&#8217;s true character. Where there&#8217;s a mismatch, it really has to be addressed. This could be through an evolution of the brand a potentially a wholesale rebranding project.<\/p>\n<p>We have extensive experience of creating new brands from scratch, refining an established visual identity to reflect the evolution of an organisation or rebranding an organisation with a completely new set of brand assets.\u00a0<\/p>\n<p>This is often combined with a <a href=\"https:\/\/www.thewebkitchen.co.uk\/services\/brand-narrative\/\">Brand Narrative Development<\/a> project so that the visual identity and the brand narrative work together to be clear, coherent and consistent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first step of any visual identity project is to understand the authentic character of the organisation in question. Is it modern&#8230;<\/p>\n","protected":false},"author":6,"featured_media":5431,"parent":2384,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"tpl\/tpl-inside-service.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2945","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"custom_banner":{"ID":7135,"id":7135,"title":"cgv","filename":"cgv-e1612300822925.jpg","filesize":109475,"url":"https:\/\/www.thewebkitchen.co.uk\/wp-content\/uploads\/2021\/02\/cgv-e1612300822925.jpg","link":"https:\/\/www.thewebkitchen.co.uk\/services\/branding-and-corporate-identity\/cgv\/","alt":"","author":"1","description":"","caption":"","name":"cgv","status":"inherit","uploaded_to":2945,"date":"2021-02-02 21:19:58","modified":"2021-02-02 21:19:58","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.thewebkitchen.co.uk\/wp-content\/uploads\/2021\/02\/cgv-e1612300822925-150x150.jpg","width":1414,"height":1056,"sizes":{"thumbnail":"https:\/\/www.thewebkitchen.co.uk\/wp-content\/uploads\/2021\/02\/cgv-e1612300822925-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.thewebkitchen.co.uk\/wp-content\/uploads\/2021\/02\/cgv-e1612300822925-300x224.jpg","medium-width":300,"medium-height":224,"medium_large":"https:\/\/www.thewebkitchen.co.uk\/wp-content\/uploads\/2021\/02\/cgv-e1612300822925.jpg","medium_large-width":1414,"medium_large-height":1056,"large":"https:\/\/www.thewebkitchen.co.uk\/wp-content\/uploads\/2021\/02\/cgv-e1612300822925-1024x765.jpg","large-width":1024,"large-height":765,"1536x1536":"https:\/\/www.thewebkitchen.co.uk\/wp-content\/uploads\/2021\/02\/cgv-1536x662.jpg","1536x1536-width":1536,"1536x1536-height":662,"2048x2048":"https:\/\/www.thewebkitchen.co.uk\/wp-content\/uploads\/2021\/02\/cgv-2048x882.jpg","2048x2048-width":2048,"2048x2048-height":882,"banner":"https:\/\/www.thewebkitchen.co.uk\/wp-content\/uploads\/2021\/02\/cgv-2000x862.jpg","banner-width":2000,"banner-height":862,"gallery-thumb":"https:\/\/www.thewebkitchen.co.uk\/wp-content\/uploads\/2021\/02\/cgv-e1612300822925-400x299.jpg","gallery-thumb-width":400,"gallery-thumb-height":299,"gform-image-choice-sm":"https:\/\/www.thewebkitchen.co.uk\/wp-content\/uploads\/2021\/02\/cgv-e1612300822925.jpg","gform-image-choice-sm-width":300,"gform-image-choice-sm-height":224,"gform-image-choice-md":"https:\/\/www.thewebkitchen.co.uk\/wp-content\/uploads\/2021\/02\/cgv-e1612300822925.jpg","gform-image-choice-md-width":400,"gform-image-choice-md-height":299,"gform-image-choice-lg":"https:\/\/www.thewebkitchen.co.uk\/wp-content\/uploads\/2021\/02\/cgv-e1612300822925.jpg","gform-image-choice-lg-width":600,"gform-image-choice-lg-height":448}},"left_column_teaser_text":"<p>&#8220;A fantastic digital experience relies on the brand resonating perfectly with your target audience.&#8221;<\/p>\n","services_best_projects":[{"ID":2456,"post_author":"1","post_date":"2018-01-01 09:22:19","post_date_gmt":"2018-01-01 09:22:19","post_content":"<p>SI Partners is a global firm of management consultants and corporate finance advisors\u00a0working to build better businesses in a range of sectors. This project included a full re-brand resulting in a new logo, new business cards, new corporate documents, and of course, the new website.\u00a0<\/p>","post_title":"SI Partners","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"si-partners","to_ping":"","pinged":"","post_modified":"2024-12-18 10:18:26","post_modified_gmt":"2024-12-18 10:18:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.thewebkitchen.co.uk\/?post_type=web-design&#038;p=2456","menu_order":0,"post_type":"web-design","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":6848,"post_author":"1","post_date":"2020-11-02 11:40:10","post_date_gmt":"2020-11-02 11:40:10","post_content":"<p><span class=\"intro\">Crista Galli Ventures is a newly launched medtech venture capital fund.<\/span><\/p>\r\n<p>We created a distinctive brand that feels bright and optimistic to reflect the technologically advanced nature of medtech and CGV's attitude towards diversity. We then brought this brand to life online with cutting-edge in-browser animations and a range of marketing assets for social media, sharing and podcasts.<\/p>","post_title":"Crista Galli Ventures","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"crista-galli-ventures","to_ping":"","pinged":"","post_modified":"2024-01-02 17:35:55","post_modified_gmt":"2024-01-02 17:35:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.thewebkitchen.co.uk\/?post_type=web-design&#038;p=6848","menu_order":33,"post_type":"web-design","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":6078,"post_author":"1","post_date":"2018-07-06 16:05:14","post_date_gmt":"2018-07-06 16:05:14","post_content":"<p>Eastbourne College is a leading independent secondary school on the south coast of England, in a competitive marketplace surrounded by other top schools.<\/p>\r\n<p>The need to be distinct but also true to the school, was as paramount as with any major brand. We devised, created and implemented an entirely new identity for the school based on one key insight and a clear concept.<\/p>","post_title":"Eastbourne College","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"eastbourne-college","to_ping":"","pinged":"","post_modified":"2024-12-18 09:33:10","post_modified_gmt":"2024-12-18 09:33:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.thewebkitchen.co.uk\/?post_type=web-design&#038;p=6078","menu_order":65,"post_type":"web-design","post_mime_type":"","comment_count":"0","filter":"raw"}],"banner_type":"simple","banner_alternative_title":"","banner_intro_text":"Your visual identity defines how you are seen by your audience. It's imperative that your brand is a true reflection of your organisation's character and ethos.","video_type":"file","banner_full_height":false,"blocks":false,"left_column_author":false,"flexible_content":false,"banner_intro":"","video_loop":false},"yoast_head":"\n<title>Branding &amp; Corporate Identity - The Web Kitchen<\/title>\n<meta name=\"description\" content=\"Your visual identity defines how you are seen by your audience. 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