{"id":8610,"date":"2024-06-07T15:54:46","date_gmt":"2024-06-07T15:54:46","guid":{"rendered":"https:\/\/www.thewebkitchen.co.uk\/?p=8610"},"modified":"2024-12-17T14:20:07","modified_gmt":"2024-12-17T14:20:07","slug":"unveiling-paradise-a-luxury-website-launch-for-amali-island","status":"publish","type":"post","link":"https:\/\/www.thewebkitchen.co.uk\/unveiling-paradise-a-luxury-website-launch-for-amali-island\/","title":{"rendered":"Unveiling Paradise: A Luxury Website Launch for Amali Island"},"content":{"rendered":"<div _ngcontent-ng-c2561968986=\"\" class=\"markdown markdown-main-panel\" dir=\"ltr\">\n<p data-sourcepos=\"3:1-3:82\" class=\"intro\"><span>In 2023,<\/span><span> Damac,<\/span><span> a leading Dubai property developer,<\/span><span> approached us with an exciting challenge:<\/span><span> to launch a new ultra-luxury brand,<\/span><span> Amali.<\/span><span> <\/span><\/p>\n<p data-sourcepos=\"3:1-3:82\"><span>They envisioned a flagship development unlike any other, <\/span><span>and with the project still in its early stages \u2013 architect selection underway and limited visual assets available \u2013 we needed to create a captivating online presence that would set the tone for the brand and generate buzz for the island itself.<\/span><\/p>\n<h2 data-sourcepos=\"5:1-5:147\">Phase one: a strategic teaser campaign<\/h2>\n<p data-sourcepos=\"5:1-5:147\"><span>The initial solution was a strategic one.<\/span><span> We proposed a two-phase approach,<\/span><span> starting with a <a href=\"https:\/\/amaliisland.twkmedia.com\/\">campaign site<\/a> to pique interest and capture leads.<\/span><span> This teaser campaign would utilise the limited resources at hand \u2013 a 3D model of a home provided by the architect \u2013 to create a sense of intrigue.<\/span><span> The concept?<\/span><span> A captivating animation showcasing a glimpse of the island&#8217;s vision.<\/span><span> <\/span><\/p>\n<p data-sourcepos=\"5:1-5:147\"><span>Imagine a 3D model transforming into a stunning rendered image of the most impressive home,<\/span><span> before dissolving and inviting viewers to register for future updates.<\/span><span> To ensure a seamless user experience,<\/span><span> the animation was meticulously optimised for fast loading times.<\/span><\/p>\n<h2 data-sourcepos=\"5:1-5:147\">Targeting the right audience: quality over quantity<\/h2>\n<p data-sourcepos=\"7:1-7:38\"><span>Understanding that the target audience for these ultra-luxury properties would be a select group,<\/span><span> the focus shifted from mass appeal to creating a lasting impression with the right people.<\/span><span> Damac strategically promoted the campaign site through their established channels,<\/span><span> ensuring it reached the most relevant audience.<\/span><span> <\/span><\/p>\n<p data-sourcepos=\"7:1-7:38\"><span>The results were impressive \u2013 the average visit duration clocked in at a remarkable three minutes,<\/span><span> far exceeding the norm for website visits.<\/span><span> This exceptional engagement highlighted the success of the campaign in capturing the audience&#8217;s imagination.<\/span><\/p>\n<h2 data-sourcepos=\"9:1-9:549\">Phase two: a fully immersive website experience<\/h2>\n<p data-sourcepos=\"9:1-9:549\"><span>Capitalising on the campaign&#8217;s momentum,<\/span><span> we delved into the development of the full <a href=\"https:\/\/www.amaliproperties.com\/\">Amali Island<\/a> website.<\/span><span> With more high-quality renders now available,<\/span><span> we crafted a comprehensive user experience.<\/span><span> The core concept \u2013 a captivating sales journey \u2013 aimed to guide visitors through the island&#8217;s most alluring features,<\/span><span> allowing users to delve deeper into specific aspects of the project without ever leaving the homepage.<\/span><span> The result is an immersive and dynamic experience that stands apart from the typical property website landscape.<\/span><\/p>\n<h2 data-sourcepos=\"9:1-9:549\">Success: from captivating campaign to stand-out website<\/h2>\n<p data-sourcepos=\"11:1-11:179\"><span>From a strategic teaser campaign to a fully immersive website,<\/span><span> this project was a testament to the power of creative solutions within a limited timeframe.<\/span><span> The Amali Island websites not only generated leads and garnered industry recognition (including an honorable mention from <a href=\"https:\/\/www.awwwards.com\/sites\/amali-island\">Awwwards<\/a>),<\/span><span> but it also set the stage for the successful launch of Damac&#8217;s new ultra-luxury brand, Amali.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In 2023, Damac, a leading Dubai property developer, approached us with an exciting challenge: to launch a new ultra-luxury brand, Amali. They&#8230;<\/p>\n","protected":false},"author":21,"featured_media":8611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"banner_type":"simple","banner_intro_text":"","banner_alternative_title":"","banner_intro":"","video_type":"file","banner_full_height":false,"blog_banner_image":false,"image_array":false,"image_url":false,"image_id":false,"repeater":false,"blog_author_quote":""},"yoast_head":"\n<title>A Luxury Website Launch for Amali Island - The Web Kitchen<\/title>\n<meta name=\"description\" content=\"How we crafted a captivating website to launch Damac&#039;s new ultra-luxury brand, Amali Island, creating an award-winning campaign web experience\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thewebkitchen.co.uk\/unveiling-paradise-a-luxury-website-launch-for-amali-island\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Luxury Website Launch for Amali Island - 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